The summit was held at the USj - Damascus Road, Campus of Human Sciences on February 22nd 2014 with:
- Owen Fitzpatrick, the world no. 1 guru in mastering charisma for more than 15 years
- Claire Awada, an author licensed NLP trainer by 'The Society of Neuro-linguistic Programming "Richard Bandler", clinical hypnotherapist, life coach, etc.
- Milad Hadchiti, Founder of the company NEC PLUS ULTRA that aims to facilitate the connection between company image and the personal and perceived images of its employees.